Ahmet Ertegun, a young Turk - literally - with an immigrant's passion for the African-American music he heard in the rigidly segregated Washington, D.C. nightclubs of the 1940s, recognized that "all popular music stems from black music, be it jazz or rock 'n' roll or rap." He exported these unique sounds to England, where they merged with the European sensibility, and then imported that fusion back across the ocean. "The Atlantic Sound," which sprang from the small record label Ertegun co-founded in 1947, was a revolutionary new genre, single-handedly influencing the future direction of contemporary music. Ertegun wrote music, produced music, and cultivated the careers of Ray Charles, Aretha Franklin, Led Zeppelin, and the Rolling Stones, just to name a few.

Wednesday, 5/2/07 from 10 p.m. - 12 a.m. ET
Sunday, 5/6/07 from 4-6 a.m. ET